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AdWatcher.com, an online ad tracking and click fraud monitoring company, has released a new free guide for Pay Per Click advertisers that will help them deal with click fraud and get their money back from the search engines. According to the industry metrics, up to 20% of all pay-per-click activity delivered to advertisers is fraudulent. Two of the most common sources include competitors trying to deplete your account by repeatedly clicking on your ads or a search engine’s partner or affiliate increasing his own bottom line by clicking on your ads. Whatever the source, the situation is made even more complex because search engines never reveal their click fraud monitoring tactics. Most simply state that they use a number of methods designed to filter out repetitive or invalid clicking and ensure that all clicks reported to their advertisers are genuine. However,... (more)

Azul Systems Releases Compute Standard For SOA Web Services

Azul Systems, the pioneer of the industry's first network attached processing solution designed to unbound compute resources for service-oriented applications such as those based on the J2EE or Java platform, has announced several capabilities for utility computing and data center environments. The new capabilities, such as utility chargeback and transactional quality of service, will help customers compete successfully in today's service-oriented world. With this release, Azul Systems solidifies its position as the compute platform of choice for Service-Oriented Architectures(SOA)... (more)

Apollo Hosting Deploys CanIt-PRO Anti-Spam Software

Specializing in 'Total Solutions Hosting' Apollo Hosting provides everything their customers need to build, sell and market their websites. Their web servers were processing over half a million unsolicited spam emails on a daily basis. Apollo's Vice President of Operations, Don McLeman was I.T. Manager at the time and oversaw the switch to CanIt-PRO. "We were fairly happy with our anti-spam filter at the time, but they wanted to renegotiate the contract," McLeman explains, "this would have been expensive for us and bad for our clients." The hunt was on for another Spam Filter pr... (more)

Google Pays Exorbitant $3.1 Billion For a $100 - $150 Million DoubleClick

On Thursday, April 12, 2007, SYS-CON's SEO/SEM Journal News Desk reported a story entitled "Is Google Buying DoubeClick?" Today, on Saturday, April 14, 2007, Google's DoubleClick acquisition news crossed the wires. We reported in our original story: "Google, which is reportedly building its own DoubleClick-like ad-serving mechanism, is now supposed to be trying to buy DoubleClick since Microsoft was reported to be in talks with the online media buyer. The competition is supposed to make any deal more expensive. Last week they were already talking about the price for the $100 mill... (more)

Internet Discovery + Social Search = StumbleUpon

"We want to provide the best, most engaging discovery experience possible -- whether through the power of our simple "Stumble" button or by enabling discovery across the Web, with the search engines our users are already familiar with," said Michael Buhr, general manager of StumbleUpon, as he today released SearchReviews, to enhance the way Internet users discover interesting content. eBay Inc. acquired StumbleUpon in May 2007. StumbleUpon has a very simple but powerful user experience for discovery. With a simple press of the "Stumble" button in the browser, registered users ar... (more)