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"These latest add-ins provide people with the opportunity to add value to their MSN Search Toolbar for one of the most popular online activities - online games - while protecting their browsing experience," said Dane Glasgow, product unit manager for MSN, as MSN today unveiled two new MSN Search Toolbar add-ins: the first phishing filter for any web search toolbar and easy access to MSN Games. These latest add-ins for MSN Search Toolbar include a beta of the Microsoft Phishing Filter Add-in, which helps protect customers from potential risks of phishing Web sites and online identity theft, and the Games Add-in, providing one-click access to some of the Web's most popular online games via MSN Games. "Our ongoing mission for MSN Search is to help people find precisely what they want and seamlessly access the information they care about," Glasgow added. The Microsoft... (more)

SiteSpect Pioneers Non-Intrusive Technology

SiteSpect, a developer of Web site marketing optimization technology, has announced it has released SiteSpect, the first-ever non- intrusive software that enables Web marketers to test and optimize visitor conversation rates without first modifying their sites. Using SiteSpect, Web marketers can run A/B and multivariate tests to learn which site variations are most effective at persuading visitors to take action when visiting critical revenue-generating Web pages. Easy to use and deploy, SiteSpect enables Web marketers to create variations of their site content and then immediate... (more)

SEO/SEM Journal: Microsoft Team with Global Telcos to Build Business IP Phones

Microsoft has announced that it is teaming up with telecommunications providers to deliver a broad set of unified communications devices that enable choice for information workers and enterprise IT departments. Devices include innovative business Internet protocol (IP) phones, PCs and PC peripherals for Microsoft’s unified communications platform. Microsoft is forming new strategic alliances with industry-leading communications companies Polycom, LG-Nortel and Thomson Telecom to develop and market versions of IP-enabled business desktop phones that extend Microsoft’s ... (more)

Yahoo! Still Undecided

Tuesday, Yahoo CEO Jerry Yang sent out his second company-wide e-mail since Microsoft made its unsolicited $44.5 billion bid for Yahoo, a message that made it into an SEC filing Wednesday. He said the same thing he said before: "No decisions have been made about Microsoft's proposal." "The board, he said, "is focused on maximizing the value of Yahoo!'s tremendous assets for our shareholders. And it is going to take the time it needs to do it right." Clinging to the pre-tsunami past of a few days ago, he said, "We won't let it distract us from pursuing our transformation strategy.... (more)

Twitter Tweeters Have Chance to Win New Car

Celebrating the relaunch of its nearly four-year-old social shopping site, dealspl.us has announced plans to reward a Twitter user with a new car. By simply retweeting a special message by April 5th, 2010, users will be entered to win a new Ford Focus. Since announcing the giveaway, 51,424 people have visited dealspl.us to read about the contest, while 10,036 people have retweeted the message in hopes of taking home the grand prize. Register Today and Save $550 ! Explore Sponsorship Opportunities ! Ford Focus Giveaway will end Monday, April 5th, 2010 at 11:59 PM PDT, and the winn... (more)