SearchForce, a leading provider of on-demand paid search marketing solutions,
has formally unveiled its flagship product that optimizes online advertising
campaigns. SearchForce's Search Marketing Management Platform empowers
companies to optimize keyword selection, manage large-scale campaigns,
control bid management, and create landing pages for pay-per-click (PPC)
marketing. SearchForce's Search Marketing Management Platform stands apart
with its optimized algorithmic keyword bidding, extensive automation, and
centralized functionality to support advertisers' complex requirements.
"We were impressed with the breadth of functionality and lower total cost of
ownership that SearchForce's system provides," stated Sherman Hsieh, Group
Director for Web Marketing at Siebel Systems. "Using SearchForce, we expect
to realize an increase of 50% in our search marketing ROI and... (more)
Alexa is rattling the search world by releasing the Alexa Web Search Platform
Beta, which the company says opens up the Alexa Web Crawl so that anyone "can
create new search services without having to invest millions of dollars in
crawl, storage, processing, search and server technology."
There are no licensing fees in this program, just user fees generally priced
at the one-dollar level for things such as a gig of storage used or uploaded,
or 50 gigs of data processed, etc.
Alexa was founded by noted computer scientist Brewster Kahle (pictured) with
the goal of indexing every sing... (more)
The aniticipated $200 PC with the non-Microsoft OS was not part of Google
co-founder Larry Page's announcement during his keynote at the Consumer
Electronics Show (CES) in Las Vegas.
Instead, the company announced Google Pack, a suite of free downloads that
"give users a way to painlessly install all the essential software they need
- pre-configured in a sensible way - in a matter of minutes," according to
Marissa Mayer, VP of search products and user experience at Google.
Mayer's official statement said that the company has "heard from countless
new computer owners that it can tak... (more)
Google has partnered with sports brand Nike to launch joga.com, a global
online community portal for football (soccer) fans. The site, whose name
derives from the phrase "Joga Bonito" or "play beautiful" in Portuguese, is
available in 14 languages, letting fans create their own social football
Joga.com, is by invitation only, and requires users to be registered with
Google. Joga members will be able to build their own groups and clubs, share
football-related information, upload photos and video, and organize and give
updates on local matches and events.
Users can create ... (more)
Yahoo has launched Instant Message Phone service in the United States that
lets people make phone calls through the company's instant messaging
Available in several other countries since December, the service allows
people to make calls from their computers for 2 cents a minute or less to the
top 30 national phone markets, including the United States.
The "Phone Out" service also allows calls from computers to regular phones at
varying rates to a total of 180 countries.
Using instant messaging for phone calls is one of the latest ways that
technology companies are finding... (more)