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A U.S. district court has ruled against Google in a trademark suit over the sale of the terms Geico and Geico Direct in Google's AdWords service. In April 2004 Google had changed a previous AdWords policy that stopped the sale of other companies’ words and phrase, and this policy was quickly attacked legally by Geico. The ruling follows an earlier judgement in December that had favored Google. The most recent ruling, however, found that Geico had “established a likelihood of confusion” and that there had been a breach of the insurance firm’s trade mark rights “solely with regard to those sponsored links that use GEICO's trade marks in their headings or text." The matter is not completely over, as the two parties now have 30 days to settle their differences, or failing that, go to trial. "Geico will continue to aggressively enforce its tr... (more)

Google Taking More Shares Public

Google's stock has left many doubters googly-eyed since its initial IPO, sailing past the $100 barrier early on and almost tripling in value since that time. Buoyed by this success and by recent profitable results, the company has announced that it will make more than 14 million new shares publicly available. At current prices, the shares would be worth about $4 billion. The company has filed a registration statement with the Securities and Exchange Commission for a proposed public offering by the company of 14,159,265 shares of Class A common stock. The managing underwriters of ... (more)

Google Going Strong as Market Leader

A survey of consumer satisfaction in July 2005 conducted by UK-based market researcher Keynote Systems ranked Google in first place in the search market, and statistical research my Media Metrix shows Google in first place as well. The Keynote study rated consumer satisfaction in a number of areas. Google was followed in its rankings by Yahoo, MSN, Ask Jeeves and Lycos. The study also showed Google’s competitors closing the gap since Keynote’s last report on this topic was released in May 2004. The new Keynote study found that actual search results returned by the five ... (more)

Top 10 Search Engine Rankings For July 2005 Released

Nielsen/NetRatings, a global leader in Internet media and market research, released the top 10 search engine share rankings for July 2005. Google Search continued its lead with 46.2 percent of all searches, followed by Yahoo! Search at 22.5 percent, and MSN Search at 13.9 percent. AOL Search garnered five percent of searches, and My Way Search saw two percent. Even as search engine company Google expands beyond its core service with its announced instant messaging service Wednesday, its lead in the search category remains strong, but declining slightly. When compared with the Jun... (more)

UK Search Engine Marketing (SEM) Autumn Events Schedule Announced

Search engine marketing is the hot topic de jour, with figures from the Advertising Association suggesting a 30% increase in online advertising spend this year. These figures reflect the embracement of search engine marketing, as one of the most effective forms of marketing to date. Edward Cowell CTO will be guest-speaking on 'New Directions in Search' at the New Media Knowledge (NMK) search marketing strategy. AD:TECH search engine marketing campaign for your company' at this premier AD:TECH conference in London on the 28th and 29th of September. You also have an opportunity to ... (more)