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"These latest add-ins provide people with the opportunity to add value to their MSN Search Toolbar for one of the most popular online activities - online games - while protecting their browsing experience," said Dane Glasgow, product unit manager for MSN, as MSN today unveiled two new MSN Search Toolbar add-ins: the first phishing filter for any web search toolbar and easy access to MSN Games. These latest add-ins for MSN Search Toolbar include a beta of the Microsoft Phishing Filter Add-in, which helps protect customers from potential risks of phishing Web sites and online identity theft, and the Games Add-in, providing one-click access to some of the Web's most popular online games via MSN Games. "Our ongoing mission for MSN Search is to help people find precisely what they want and seamlessly access the information they care about," Glasgow added. The Microsoft... (more)

Google Snaps Up the Father of the Orion Search Engine

According to Australia's Sydney Morning Herald, the 26-year-old Israeli-born student Ori Allon - a University of New South Wales doctoral candidate - has not only successfully created his own search engine, called Orion; he has also succeeded in having himself (and the engine's all-important algorithm) be snapped up by Google. Allon's research project, "RichProlog, a System for Deducing, Inducing and Learning in the Declarative Programming Paradigm" was aimed at what the Sydney Morning Herald summarizes as "improving the relevance of responses to a search - and displaying a more ... (more)

Google To Be Eaten by Wales?

Wikipedia creator Jimmy Wales has commercial designs and that three-year-old for-profit ad-based Wikia Inc venture of his is aiming to build an open source search engine to take on Google. He wants 5% of the market according to reports out of Tokyo following a speech he gave. Wales apparently thinks that search is an essential facility and shouldn't be a "secretive black box." He's also unimpressed with Google's "super-duper rocket scientists" legend and reckons it's only trading on its name. He's hoping for a rough test version late this year and intends to give it away, which me... (more)

Google Pays Exorbitant $3.1 Billion For a $100 - $150 Million DoubleClick

On Thursday, April 12, 2007, SYS-CON's SEO/SEM Journal News Desk reported a story entitled "Is Google Buying DoubeClick?" Today, on Saturday, April 14, 2007, Google's DoubleClick acquisition news crossed the wires. We reported in our original story: "Google, which is reportedly building its own DoubleClick-like ad-serving mechanism, is now supposed to be trying to buy DoubleClick since Microsoft was reported to be in talks with the online media buyer. The competition is supposed to make any deal more expensive. Last week they were already talking about the price for the $100 mill... (more)

Google Buys FeedBurner for $100 Million in Cash

Google has bought a site called FeedBurner that distributes and helps manage blogs and RSS feeds, tracks usage and serves ads. It supports 721,000 feeds representing upwards of 400,000 publishers. Google will put more ads on those feeds giving it a new revenue stream. It looks like FeedBurner will be integrated into the Google Reader. Terms were not disclosed but the number circulating is around $100 million in cash. The four-year-old Chicago company and its 30 people had raised $10 million in venture capital. ... (more)