Google, which has been active in Israel since 2002, is planning to open a Tel
Aviv office as part of its global physical expansion program. Google Israel
plans to focus on its improving directed advertisements in its search engine,
and on selling services to the Israel advertising market. Google Israel
intends to hire people with connections to Israeli advertisers. Only a
handful of people in Israel and SEO professionals will be hired at this
"This important addition to Google's growing number of offices will further
enable us to provide our search experience and advertising services to users,
advertisers and partners in Israel," the company said. Google said that it
has appointed Meir Brand as country manager and its first employee of Google
Israel, and that it is looking to hire others for its local strategic sales
As Google enters the Israel ma... (more)
Microsoft, supposedly thwarted in previous bids for other Google-adjusting
properties, is paying $6 billion cash for aQuantive, a 10-year-old publicly
held Internet ad company that could be said to have been relatively unknown
when Microsoft announced that it was paying an outlandish 85% premium to buy
it to compete against Google.
Six billion is more money than Microsoft ever paid for anything. It said the
price was bid up by competition, but provided no color. It claimed that "it's
exactly the right company to buy, and hence we're willing to pay." Microsoft
has $28 billion in t... (more)
The latest Symantec Internet Security Threat Report - covering the reporting
period of Jan. 1, 2007, through June 30, 2007 - highlights a shift in the
profile of attackers from being part-time cybercriminals to making cybercrime
their actual profession. "cyber criminals are increasingly becoming more
professional - even commercial - in the development, distribution and use of
malicious code and services," says the report.
While cybercrime continues to be driven by financial gain, according to the
report cyber criminals are now utilizing more professional attack methods,
tools and... (more)
Well, now we'll get to see just how powerful Microsoft really is.
The test is whether it can stop Google from taking over DoubleClick and
becoming, in Microsoft's words, the "dominant pipeline for all forms of
online advertising" as well as "the largest database of online user data in
The Senate Judiciary Subcommittee on Antitrust, Competition Policy and
Consumer Rights held a webcast two-hour hearing Thursday afternoon on
Google's proposed $3.1 billion acquisition of DoubleClick, the advertising
company Google outbid Microsoft for.
Google's general counsel David Drum... (more)
Google's database inventions by themselves, according to Stephen E. Arnold,
who has written a patent-centric study of the company, show that Google's
research unit has superseded Bell Labs and Xerox PARC as the place for
technical innovation in the U.S., if not the world.
Arnold (pictured below) is president of Arnold Information Technology and
the author of an earlier book, "The Google Legacy," that changed how many
investors and technology experts view the Mountain View, Calif., company.
His new study, "Google Version 2.0: The Calculating Predator," is a detailed
review of patent... (more)