AdWatcher.com, an online ad tracking and click fraud monitoring company, has
released a new free guide for Pay Per Click advertisers that will help them
deal with click fraud and get their money back from the search engines.
According to the industry metrics, up to 20% of all pay-per-click activity
delivered to advertisers is fraudulent. Two of the most common sources
include competitors trying to deplete your account by repeatedly clicking on
your ads or a search engine’s partner or affiliate increasing his own
bottom line by clicking on your ads.
Whatever the source, the situation is made even more complex because search
engines never reveal their click fraud monitoring tactics. Most simply state
that they use a number of methods designed to filter out repetitive or
invalid clicking and ensure that all clicks reported to their advertisers are
Azul Systems, the pioneer of the industry's first network attached processing
solution designed to unbound compute resources for service-oriented
applications such as those based on the J2EE or Java platform, has announced
several capabilities for utility computing and data center environments.
The new capabilities, such as utility chargeback and transactional quality of
service, will help customers compete successfully in today's service-oriented
world. With this release, Azul Systems solidifies its position as the compute
platform of choice for Service-Oriented Architectures(SOA)... (more)
Specializing in 'Total Solutions Hosting' Apollo Hosting provides everything
their customers need to build, sell and market their websites. Their web
servers were processing over half a million unsolicited spam emails on a
daily basis. Apollo's Vice President of Operations, Don McLeman was I.T.
Manager at the time and oversaw the switch to CanIt-PRO. "We were fairly
happy with our anti-spam filter at the time, but they wanted to renegotiate
the contract," McLeman explains, "this would have been expensive for us and
bad for our clients."
The hunt was on for another Spam Filter pr... (more)
On Thursday, April 12, 2007, SYS-CON's SEO/SEM Journal News Desk reported a
story entitled "Is Google Buying DoubeClick?" Today, on Saturday, April 14,
2007, Google's DoubleClick acquisition news crossed the wires.
We reported in our original story: "Google, which is reportedly building its
own DoubleClick-like ad-serving mechanism, is now supposed to be trying to
buy DoubleClick since Microsoft was reported to be in talks with the online
media buyer. The competition is supposed to make any deal more expensive.
Last week they were already talking about the price for the $100 mill... (more)
"We want to provide the best, most engaging discovery experience possible --
whether through the power of our simple "Stumble" button or by enabling
discovery across the Web, with the search engines our users are already
familiar with," said Michael Buhr, general manager of StumbleUpon, as he
today released SearchReviews, to enhance the way Internet users discover
interesting content. eBay Inc. acquired StumbleUpon in May 2007.
StumbleUpon has a very simple but powerful user experience for discovery.
With a simple press of the "Stumble" button in the browser, registered users