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Search engine marketing is the hot topic de jour, with figures from the Advertising Association suggesting a 30% increase in online advertising spend this year. These figures reflect the embracement of search engine marketing, as one of the most effective forms of marketing to date. Edward Cowell CTO will be guest-speaking on 'New Directions in Search' at the New Media Knowledge (NMK) search marketing strategy. AD:TECH search engine marketing campaign for your company' at this premier AD:TECH conference in London on the 28th and 29th of September. You also have an opportunity to meet other members of the team by visiting them on stand 142. Neutralize will then be showcasing at the Digital Marketing Zone (DMZ) http://www.netimperative.com/events/dmz2005 exhibition the following month on Wednesday October 19th, where an expected 500 budget holders will be gathered br... (more)

Google Jabbers On with GoogleTalk

Google is not only taking on rivals Yahoo, MSN, and AOL in the instant messaging space by combining internet telephony and IM in its new Google Talk service, but also challenging early market leader Skype in the telephony space. Media Metrix says AOL has more than 40 million users on its AIM and ICQ networks, Yahoo has 20 million users, and MSN Messenger has 14 million. Skype claims to have 51 million users worldwide. Google is apparently banking on a more approach than those being taken by its rivals in its bid to asser itself into these two 21st century communications markets.... (more)

MSN Search Engine Contest Launched

The rising stars of online marketing are no longer just professionals with post-graduate degrees, but programmers and webmasters with the knowledge and know-how to optimize a site's ranking on key-word search engines. It's with this in mind that the renowned www.BeTheDealer.com has launched its second Search Engine Optimization contest for the web's best and brightest Engine Crackers - www.btdino.com The $7,000 MSN Search Engine contest format is simple. Webmasters are asked to optimize their sites for the phrase "Online Casino BTDino" a search that currently yields no results. ... (more)

Ohio Website SEO Redesign Pays Off

Erie County, Ohio, one of the great vacation destinations in the U.S., offers many sites and sounds that attract people from all around the world. Cedar Point Amusement Park/Resort, voted the Best Amusement Park in the World seven years in a row, offers fun for the whole family. So, when the Erie County Visitors Bureau staff decided they wanted to increase their Internet presence and their web sites ability to reach a worldwide audience on the Internet, they hired Web Design and Search Engine Optimization (SEO) firm, Lunar Cow. www.lunarcow.com Search Engine Optimization experts ut... (more)

Google Base Beta Launched

Google has announced the launch of Google Base, a free online service where users can submit all types of online and offline content that Google will host and make searchable online. Google Base is an extension of Google’s existing content collection efforts such as its traditional web crawl system – as well as Google Sitemaps, Google Print and Google Video – all which enable content owners to make their information searchable via Google. The goal of Google Base is to improve the overall quality and breadth of Google Search results by collecting even more inform... (more)