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A new study of 350 U.S. health care sites found that most of these companies fail to properly use basic natural search engine optimization (SEO) techniques that can help produce online sales leads. “U.S. Health Care Web Sites Resist Natural Search Engine Optimization (SEO) and Online Sales Leads,” prepared by Cleveland, Ohio-based Fathom SEO (http://www.fathomseo.com/), covers such SEO topics as web site page titles and META descriptions, site architecture barriers and visible text. The report, for example, notes that 72 percent of U.S. health care sites don't appear to use effective keywords in the home page title tag, which heavily influences how well a web site will rank on search engines. A little more than 80 percent don't use a suitable title on primary interior pages, such as the about or product summary pages. “It doesn't make sense for the hea... (more)

WebmasterWorld's Internet Marketing Event Comes to UK on September 30th

WebmasterWorld announces its Internet Marketing event, Pubcon, is being held from 3pm until late on Friday, September 30th at the Cittie of Yorke, 22 High Holborn, London.   Webmasters and Search Engine Marketing experts will gather to discuss the latest news issues, challenges, technologies and developments in an informal networking environment. Such events are high productivity networking sessions for webmasters and for businesses seeking practical Internet marketing solutions.   "Few networking events provide Internet marketers with the opportunity to mix with and to question ... (more)

SEO/SEM - AdWatcher.com Releases Pay Per Click Fraud Report

AdWatcher.com, an online ad tracking and click fraud monitoring company, has released a new free guide for Pay Per Click advertisers that will help them deal with click fraud and get their money back from the search engines. According to the industry metrics, up to 20% of all pay-per-click activity delivered to advertisers is fraudulent. Two of the most common sources include competitors trying to deplete your account by repeatedly clicking on your ads or a search engine’s partner or affiliate increasing his own bottom line by clicking on your ads. Whatever the source, the si... (more)

WebSourced Supports Army National Guard by Offering SEO Services to its Website

WebSourced, a subsidiary of CGI Holding Corporation, and the world leader in search engine optimization, has signed a yearlong pro bono agreement with Laughlin Marinaccio and Owens Advertising, Arlington, Va., to significantly improve the Army National Guard's presence and recruiting efforts on the Internet by optimizing the Guard's national website, www.1-800-GO-GUARD.com. WebSourced has also signed a yearlong contract to optimize the Utah Army National Guard website, www.utahguard.com. The combination of these two projects will help rease the Guard's visibility nationwide and bri... (more)

Strategic Milestone Between EMC and Google: EMC Adds Google Desktop to EMC Documentum

"We're pleased that EMC has chosen to integrate Documentum ECI Services with Google Desktop for Enterprise," said Dave Girouard, General Manager of Google Enterprise, as EMC Corporation today announced the addition of Google Desktop for Enterprise as the newest information source available to users through a single query within EMC Documentum Enterprise Content Integration (ECI) Services. "Google is committed to working with EMC to provide customers the best solutions for searching and discovering content," he added. Today's announcement, said the companies, represents a significan... (more)