NewGate Internet, the search engine marketing (SEM) agency, has announced
Merchantize, an enhanced campaign management and optimization technology
platform for high-performance marketing.Specifically designed to manage large
campaigns with thousands or tens of thousands of keywords, Merchantize
assembles several proprietary integrated marketing analytics and campaign
management tools in a single interface, allowing online retailers to
streamline decision-making and campaign optimization.
By offering a range of marketing services designed to increase retailers'
online sales, NewGate improved its clients' search-related sales by 75% on
average in 2004. With more than half of all online sales now coming from
search, it has become harder for marketers to manage and evaluate return on
investment from constantly fluctuating search term bids across numerous Web
sites and h... (more)
Google Thursday planted its flag on the shores of Microsoft's Fortress
Office, finally opening up shop to sell the anticipated commercial version of
its comparatively rudimentary web-based productivity software, aiming it at
the big enterprise, the source of much of Microsoft's power and revenue.
It's calling the stuff Google Apps Premier Edition and put an annual price
tag of $50 per user account on it, undercutting - but not by ridiculous
amounts - what large accounts wind up paying Microsoft for Office.
However, Google claims it is so cheap it's a "no-brainer to try it out." It's... (more)
Yahoo! is extending the Yahoo! Publisher Network in the U.S. to small- and
medium-sized web sites, the company said today. Through the new platform,
small- and medium-sized publishers will now have access to the same large
advertising network, content and applications capabilities that Yahoo! uses
while working with the world's biggest, brand-name publishers.
Initially available in the U.S. through an invitation-only beta, the Yahoo!
Publisher Network self-serve platform will allow webmasters to sign up online
for Yahoo! advertising products and receive access to other syndicated Y... (more)
Don't Mess with Microsoft. That should probably be a bumper sticker. Yet
Google has reportedly tried this strategy recently, in hiring away search
specialist Dr. Kai-Fu Lee from Redmond. Newly unsealed court documents
apparently reveal that
Google anticipated that it would face legal wrangling with its emerging
Google apparently had a "Plan B," in which Lee would be given a year's worth
of paid leave during which he could sit out his noncompete clause.
The previously relatively obscure Dr. Lee started Microsoft's research lab in
China and is expected to do the same f... (more)
A security flaw reported by a French investigative team earlier in the week
was first described as “serious” in wide-ranging reports, but is
being downplayed by Redmond.
The flaw was reported by the French Security Incident Response Team, and
affects systems with Visual Studio 2002 and certain Office XP installations.
A Microsoft advisory issued subsequent to the flaw’s revelation
stressed that users with Visual Studio 2003 are not susceptible to the flaw.
Microsoft also said that only specific systems that contain the Microsoft DDS
Library Shape Control file a... (more)