A U.S. district court has ruled against Google in a trademark suit over the
sale of the terms Geico and Geico Direct in Google's AdWords service. In
April 2004 Google had changed a previous AdWords policy that stopped the sale
of other companies’ words and phrase, and this policy was quickly
attacked legally by Geico.
The ruling follows an earlier judgement in December that had favored Google.
The most recent ruling, however, found that Geico had “established a
likelihood of confusion” and that there had been a breach of the
insurance firm’s trade mark rights “solely with regard to those
sponsored links that use GEICO's trade marks in their headings or text."
The matter is not completely over, as the two parties now have 30 days to
settle their differences, or failing that, go to trial.
"Geico will continue to aggressively enforce its tr... (more)
Google's stock has left many doubters googly-eyed since its initial IPO,
sailing past the $100 barrier early on and almost tripling in value since
that time. Buoyed by this success and by recent profitable results, the
company has announced that it will make more than 14 million new shares
publicly available. At current prices, the shares would be worth about $4
The company has filed a registration statement with the Securities and
Exchange Commission for a proposed public offering by the company of
14,159,265 shares of Class A common stock. The managing underwriters of ... (more)
A survey of consumer satisfaction in July 2005 conducted by UK-based market
researcher Keynote Systems ranked Google in first place in the search market,
and statistical research my Media Metrix shows Google in first place as well.
The Keynote study rated consumer satisfaction in a number of areas. Google
was followed in its rankings by Yahoo, MSN, Ask Jeeves and Lycos. The study
also showed Google’s competitors closing the gap since Keynote’s
last report on this topic was released in May 2004.
The new Keynote study found that actual search results returned by the five ... (more)
Nielsen/NetRatings, a global leader in Internet media and market research,
released the top 10 search engine share rankings for July 2005. Google Search
continued its lead with 46.2 percent of all searches, followed by Yahoo!
Search at 22.5 percent, and MSN Search at 13.9 percent. AOL Search garnered
five percent of searches, and My Way Search saw two percent.
Even as search engine company Google expands beyond its core service with its
announced instant messaging service Wednesday, its lead in the search
category remains strong, but declining slightly.
When compared with the Jun... (more)
Search engine marketing is the hot topic de jour, with figures from the
Advertising Association suggesting a 30% increase in online advertising spend
this year. These figures reflect the embracement of search engine marketing,
as one of the most effective forms of marketing to date.
Edward Cowell CTO will be guest-speaking on 'New Directions in Search' at the
New Media Knowledge (NMK) search marketing strategy.
AD:TECH search engine marketing campaign for your company' at this premier
AD:TECH conference in London on the 28th and 29th of September. You also have
an opportunity to ... (more)