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Google, which has been active in Israel since 2002, is planning to open a Tel Aviv office as part of its global physical expansion program. Google Israel plans to focus on its improving directed advertisements in its search engine, and on selling services to the Israel advertising market. Google Israel intends to hire people with connections to Israeli advertisers. Only a handful of people in Israel and SEO professionals will be hired at this stage. "This important addition to Google's growing number of offices will further enable us to provide our search experience and advertising services to users, advertisers and partners in Israel," the company said. Google said that it has appointed Meir Brand as country manager and its first employee of Google Israel, and that it is looking to hire others for its local strategic sales activities. As Google enters the Israel ma... (more)

Microsoft's Chase After Google Reverberates

Microsoft, supposedly thwarted in previous bids for other Google-adjusting properties, is paying $6 billion cash for aQuantive, a 10-year-old publicly held Internet ad company that could be said to have been relatively unknown when Microsoft announced that it was paying an outlandish 85% premium to buy it to compete against Google. Six billion is more money than Microsoft ever paid for anything. It said the price was bid up by competition, but provided no color. It claimed that "it's exactly the right company to buy, and hence we're willing to pay." Microsoft has $28 billion in t... (more)

"Professional Cybercrime" Is Making Its Mark Web-Wide, Says Report

The latest Symantec Internet Security Threat Report - covering the reporting period of Jan. 1, 2007, through June 30, 2007 - highlights a shift in the profile of attackers from being part-time cybercriminals to making cybercrime their actual profession. "cyber criminals are increasingly becoming more professional - even commercial - in the development, distribution and use of malicious code and services," says the report. While cybercrime continues to be driven by financial gain, according to the report cyber criminals are now utilizing more professional attack methods, tools and... (more)

Who's Making Book on the Google-DoubleClick Deal Going Through?

Well, now we'll get to see just how powerful Microsoft really is. The test is whether it can stop Google from taking over DoubleClick and becoming, in Microsoft's words, the "dominant pipeline for all forms of online advertising" as well as "the largest database of online user data in the world." The Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights held a webcast two-hour hearing Thursday afternoon on Google's proposed $3.1 billion acquisition of DoubleClick, the advertising company Google outbid Microsoft for. Google's general counsel David Drum... (more)

Google Version 2.0: Googzilla - The Calculating Predator

Google's database inventions by themselves, according to Stephen E. Arnold, who has written a patent-centric study of the company, show that Google's research unit has superseded Bell Labs and Xerox PARC as the place for technical innovation in the U.S., if not the world. Arnold (pictured below) is president of Arnold Information Technology and the author of an earlier book, "The Google Legacy," that changed how many investors and technology experts view the Mountain View, Calif., company. His new study, "Google Version 2.0: The Calculating Predator," is a detailed review of patent... (more)