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Google, which has recently emblazed its shield with the new motto "Search, Ads and Apps," has come up with a new way to terrorize Microsoft - a technology for running programs like Google's word processor and spreadsheet offline like, like Office. The widgetry is called Google Gears and doesn't work with the Google Docs and Spreadsheets suite yet - but it will, Google said, as well as with e-mail and calendaring. Google's applying the mojo first to its RSS Reader, which goes out and collects updates to whatever web sites and blogs users keep tabs on. They can now be read offline on a plane, say, or on the African veldt if you download what you want first, making it useful for places in the Third World where Internet connections might be dicey. Gears-blessed applications will go back to being online once a connection is re-established. Gears is a JavaScript browser ... (more)

SEO/SEM Journal: FrameFree Technologies Announces Integrated Digital Content Authoring System

FrameFree Technologies has announced the launch of the FrameFree United Networks (FUN), a groundbreaking new production and delivery platform that is the first to create and aggregate original digital content for efficient, worldwide distribution. Using a software subscription and Web Services model, FUN offers a delivery mechanism optimized for the FrameFree family of advanced digital motion imagery tools. FUN brings digital artists and publishers complete control over delivery, tracking and syndication of their work by providing a secure, global proxy network for quick and easy... (more)

Microsoft Wants Google's Acquisition of DoubleClick Blocked

Spending money like a sailor on shore leave, Google has agreed to pay $3.1 billion cash for DoubleClick, the $150 million-a-year display ad-targeting cookie-carrying activity-tracking Silicon Alley firm that was also being pursued by Microsoft.  It’s the most money Google has been prepared to pay for an acquisition so far, twice what it paid six months ago for YouTube – which only merited stock – and is obviously both strategic and defensive. Microsoft’s interest may have cost Google in the neighborhood of a billion dollars – or will if the deal goes... (more)

Bob Muglia Named President of Microsoft’s Server and Tools Business

Bob Muglia, a 21-year veteran at Microsoft, was named president of Microsoft's Server and Tools Business (STB), a group he previously served as senior vice president. As head of the Server and Tools Business, Muglia, 49, is in charge of delivering on the vision of Dynamic IT, Microsoft's effort to help IT pros and developers create optimized and agile infrastructures that align to changing business needs. Muglia is responsible for developing and marketing Microsoft's infrastructure and developer software. The Server and Tools business portfolio includes Microsoft Windows Server... (more)

Yahoo! vs Google Battle Heats Up: Yahoo! Expands Reach to Small- and Medium-sized Publishers

Yahoo! is extending the Yahoo! Publisher Network in the U.S. to small- and medium-sized web sites, the company said today. Through the new platform, small- and medium-sized publishers will now have access to the same large advertising network, content and applications capabilities that Yahoo! uses while working with the world's biggest, brand-name publishers. Initially available in the U.S. through an invitation-only beta, the Yahoo! Publisher Network self-serve platform will allow webmasters to sign up online for Yahoo! advertising products and receive access to other syndicated Y... (more)