A new study of 350 U.S. health care sites found that most of these companies
fail to properly use basic natural search engine optimization (SEO)
techniques that can help produce online sales leads.
“U.S. Health Care Web Sites Resist Natural Search Engine Optimization
(SEO) and Online Sales Leads,” prepared by Cleveland, Ohio-based Fathom
SEO (http://www.fathomseo.com/), covers such SEO topics as web site page
titles and META descriptions, site architecture barriers and visible text.
The report, for example, notes that 72 percent of U.S. health care sites
don't appear to use effective keywords in the home page title tag, which
heavily influences how well a web site will rank on search engines. A little
more than 80 percent don't use a suitable title on primary interior pages,
such as the about or product summary pages.
“It doesn't make sense for the hea... (more)
WebmasterWorld announces its Internet Marketing event, Pubcon, is being held
from 3pm until late on Friday, September 30th at the Cittie of Yorke, 22 High
Webmasters and Search Engine Marketing experts will gather to discuss the
latest news issues, challenges, technologies and developments in an informal
networking environment. Such events are high productivity networking sessions
for webmasters and for businesses seeking practical Internet marketing
"Few networking events provide Internet marketers with the opportunity to mix
with and to question ... (more)
AdWatcher.com, an online ad tracking and click fraud monitoring company, has
released a new free guide for Pay Per Click advertisers that will help them
deal with click fraud and get their money back from the search engines.
According to the industry metrics, up to 20% of all pay-per-click activity
delivered to advertisers is fraudulent. Two of the most common sources
include competitors trying to deplete your account by repeatedly clicking on
your ads or a search engine’s partner or affiliate increasing his own
bottom line by clicking on your ads.
Whatever the source, the si... (more)
WebSourced, a subsidiary of CGI Holding Corporation, and the world leader in
search engine optimization, has signed a yearlong pro bono agreement with
Laughlin Marinaccio and Owens Advertising, Arlington, Va., to significantly
improve the Army National Guard's presence and recruiting efforts on the
Internet by optimizing the Guard's national website, www.1-800-GO-GUARD.com.
WebSourced has also signed a yearlong contract to optimize the Utah Army
National Guard website, www.utahguard.com. The combination of these two
projects will help rease the Guard's visibility nationwide and bri... (more)
"We're pleased that EMC has chosen to integrate Documentum ECI Services with
Google Desktop for Enterprise," said Dave Girouard, General Manager of Google
Enterprise, as EMC Corporation today announced the addition of Google Desktop
for Enterprise as the newest information source available to users through a
single query within EMC Documentum Enterprise Content Integration (ECI)
"Google is committed to working with EMC to provide customers the best
solutions for searching and discovering content," he added.
Today's announcement, said the companies, represents a significan... (more)