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NewGate Internet, the search engine marketing (SEM) agency, has announced Merchantize, an enhanced campaign management and optimization technology platform for high-performance marketing.Specifically designed to manage large campaigns with thousands or tens of thousands of keywords, Merchantize assembles several proprietary integrated marketing analytics and campaign management tools in a single interface, allowing online retailers to streamline decision-making and campaign optimization. By offering a range of marketing services designed to increase retailers' online sales, NewGate improved its clients' search-related sales by 75% on average in 2004. With more than half of all online sales now coming from search, it has become harder for marketers to manage and evaluate return on investment from constantly fluctuating search term bids across numerous Web sites and h... (more)

Google Makes its Move on Microsoft Office

Google Thursday planted its flag on the shores of Microsoft's Fortress Office, finally opening up shop to sell the anticipated commercial version of its comparatively rudimentary web-based productivity software, aiming it at the big enterprise, the source of much of Microsoft's power and revenue. It's calling the stuff Google Apps Premier Edition and put an annual price tag of $50 per user account on it, undercutting - but not by ridiculous amounts - what large accounts wind up paying Microsoft for Office. However, Google claims it is so cheap it's a "no-brainer to try it out." It's... (more)

Yahoo! vs Google Battle Heats Up: Yahoo! Expands Reach to Small- and Medium-sized Publishers

Yahoo! is extending the Yahoo! Publisher Network in the U.S. to small- and medium-sized web sites, the company said today. Through the new platform, small- and medium-sized publishers will now have access to the same large advertising network, content and applications capabilities that Yahoo! uses while working with the world's biggest, brand-name publishers. Initially available in the U.S. through an invitation-only beta, the Yahoo! Publisher Network self-serve platform will allow webmasters to sign up online for Yahoo! advertising products and receive access to other syndicated Y... (more)

Google Messes with Microsoft

Don't Mess with Microsoft. That should probably be a bumper sticker. Yet Google has reportedly tried this strategy recently, in hiring away search specialist Dr. Kai-Fu Lee from Redmond. Newly unsealed court documents apparently reveal that Google anticipated that it would face legal wrangling with its emerging search rival. Google apparently had a "Plan B," in which Lee would be given a year's worth of paid leave during which he could sit out his noncompete clause.  The previously relatively obscure Dr. Lee started Microsoft's research lab in China and is expected to do the same f... (more)

Latest IE Flaw is Serious...or Not

A security flaw reported by a French investigative team earlier in the week was first described as “serious” in wide-ranging reports, but is being downplayed by Redmond. The flaw was reported by the French Security Incident Response Team, and affects systems with Visual Studio 2002 and certain Office XP installations. A Microsoft advisory issued subsequent to the flaw’s revelation stressed that users with Visual Studio 2003 are not susceptible to the flaw. Microsoft also said that only specific systems that contain the Microsoft DDS Library Shape Control file a... (more)