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Don't Mess with Microsoft. That should probably be a bumper sticker. Yet Google has reportedly tried this strategy recently, in hiring away search specialist Dr. Kai-Fu Lee from Redmond. Newly unsealed court documents apparently reveal that Google anticipated that it would face legal wrangling with its emerging search rival. Google apparently had a "Plan B," in which Lee would be given a year's worth of paid leave during which he could sit out his noncompete clause.  The previously relatively obscure Dr. Lee started Microsoft's research lab in China and is expected to do the same for Google in China as well. Both Google and Lee are asking the court to find the noncompete clause invalid, although the most recent court decision has granted Microsoft a temporary restraining order that prohibits Lee from doing what he was hired by Google to do. Dr. Kai-fu Lee ... (more)

"Google Respects Copyright," Says Company VP as Google Rebuts Authors Guild Allegations

"Google respects copyright," declared Google's Susan Wojcicki (pictured), Vice President, Product Management, Tuesday as Google began its vigorous rebuttal of the Authors Guild lawsuit to try to stop Google Print. "The use we make of all the books we scan through the Library Project is fully consistent with both the fair use doctrine under U.S. copyright law," Wojcicki continued, "and the principles underlying copyright law itself, which allow everything from parodies to excerpts in book reviews." To underline the Google position, Wojcicki showed in her Google blog what an in-cop... (more)

Elastic Path Optimizes SEO eCommerce Software

Elastic Path Software announced today the general availability of Elastic Path 4.1, an update of its Java-based eCommerce software, enabling marketers to engage in advanced search engine optimization (SEO) campaigns. This year, marketers will spend roughly 1/8 of their search budgets on SEO, and 7/8 on paid search ads, according to MarketingSherpa. The reason is because effective natural SEO is difficult and paid search is easy. Elastic Path 4.1 eliminates the costs and difficulties associated with search engine optimization for ecommerce sites. This year, marketers will spend r... (more)

SEO/SEM Journal: Google Partners With Nike On Soccer Site

Google has partnered with sports brand Nike to launch joga.com, a global online community portal for football (soccer) fans. The site, whose name derives from the phrase "Joga Bonito" or "play beautiful" in Portuguese, is available in 14 languages, letting fans create their own social football network. Joga.com, is by invitation only, and requires users to be registered with Google. Joga members will be able to build their own groups and clubs, share football-related information, upload photos and video, and organize and give updates on local matches and events. Users can create ... (more)

Google To Be Eaten by Wales?

Wikipedia creator Jimmy Wales has commercial designs and that three-year-old for-profit ad-based Wikia Inc venture of his is aiming to build an open source search engine to take on Google. He wants 5% of the market according to reports out of Tokyo following a speech he gave. Wales apparently thinks that search is an essential facility and shouldn't be a "secretive black box." He's also unimpressed with Google's "super-duper rocket scientists" legend and reckons it's only trading on its name. He's hoping for a rough test version late this year and intends to give it away, which me... (more)